Our team

We’re always on the lookout for the best talent


Vivian Baron



Crushing entrepreneurship and mastering PR expertise make her worthy of a title… or do you know anyone else who started an agency at 25? The answer is no. Vivian is the Baroness of PR and the head of Band of Insiders. And no, she does not need to be revered… she needs challenges to continue to secure her title.

Hey, British monarchy! It looks like you may need someone with a title to handle that “family crisis”…

Angélica Cabrera “Gela”

CAO - Chief Amplification Officer


With the country’s leading media in her pocket, rubbing shoulders with important journalists and getting dozens of likes from the most famous influencers of the moment, Gela’s strategic mind is redefining the communication industry in Mexico and leading Band of Insiders by the hand.

It seems that the next goal of “the boss” will be to conquer the world.

Cynthia Monroy

CFO - Chief Financial Officer

Once upon a time in the lands of PR, Influencer Marketing and Creativity, a great warrior conquered numbers and finally sorted out each Insiders’ expenses. Her authority among the community creates a kind of halo around her that is nothing more than a reflection of the respect that everyone has for her.

Despite the times we live in, requesting invoices from Insiders with a look worthy of a medieval warrior is enough for “Lady von Numbers”.

Facundo Romero

Creative Director


It was the year 1975 when Scorpio dominated the skies and among the many gifts that characterize this sign, it was the gift of creativity that was bestowed on Facundo in every way.  His ingenuity and curiosity have led him to come across the strangest facts, cook the most exotic recipes and even read the tarot.  Can all this be applied to a job?  Of course!  If you’re curious, check out his work at Band.

Sorry divas, we actually do have a Creative Director who’s “modest and charismatic”.

ale colin

Alejandra Colin

Head Country Panamá


Ale joined Band of Insiders in 2021 as Sr. PR Manager and two years later he assumed the responsibility of leading our offices in Panama, with Ale and his 16 years of experience, Band of Insiders came to give a “guabanazo” to the industry in the Caribbean country.

Ale is a specialist in Strategic Communications, Public Relations, Marketing, Digital Marketing and conceptualization.

Mexican with a Panamanian heart and our Head Country in Panama.


Jorgelina Peciña

Head Country Argentina


Jorgelina, besides being an evangelist and specialist on the business of video games and e-sports, is also a graduate in Journalism, Public Relations, Ontological Coaching and postgraduate in Social Sciences.

With her more than 20 years of experience, she will lead us to raise the cup of amplification, influencer marketing and PR in South America.



Rafael Gutiérrez

Head Country Colombia


Rafa is a Social Communicator from the Pontificia Universidad Javeriana de Colombia, with more than 12 years of experience in the industry, he has worked for major brands such as Nike, Motorola, Terpel, Alpina, among others.

In addition to being passionate about communication, public relations, BTL and Influencer Marketing, Rafa also knows about coffee and bachata.


Alexandra Velandia

New Business Lead Latin America


With a proven track record as a CMO, Digital Department Director, Strategy Director for Retail Brands, and successful marketing campaigns working hand in hand with NFL, NHL, MLS, and NBA teams, as well as E-Sports teams. She is not just about numbers and graphs. Alex infuses creativity, strategy, and a fresh touch into every aspect of her work. She is about to work her magic and take Band new projects to the next level!


Esstefannie Estevez

Head of Influencer Marketing


Just like anything King Midas touched turned to gold, whatever Ess touches turns into an influencer, hashtag or trend.  Moving pieces around in the digital world requires a level of audacity and skill worthy of a strategist who can think as fast as the internet.

Diving into this deep world isn’t for everyone…  so just leave it in the hands of the queen of Influencer marketing.


Alberto Castro

Head of Consumer Comms


In the world of PR, not everyone can belong, remain and be a benchmark for best practices. This is reserved for those who are intelligent, who have the air of a diva and, of course, a sophisticated touch of fashion splashed with an ironic sense of humor. This describes Alberto, who believes that strategy is a lifestyle that goes well with certain brands and media… the best. Watch out! Before you know, you’ll be wrapped up in his charms.

It seems that someone … is always ready to kill.

Dione Rubio

Head of Producción


¿Volver realidad esa idea increíble? Tenemos a una productora para la que ninguna idea es imposible.

 Actriz de profesión, pero hace 15 años que Dione decidió volcar su pasión y perfeccionismo en el arte de la producción. Ya que hablamos de exigencia, ella posee un récord de 46 horas despierta durante un evento para lograr los mejores resultados.

 Su tono directo y sinceridad pueden ser imponentes, pero si de pelis o series hablamos, su cora se ablanda hasta las lágrimas. 



Fernando Mercado

Head of Media


More than 10 years of experience have made him a part of the success enjoyed by many of the brands we know today. Allow us to introduce the benchmark creator. Fer is familiar with every secret and main character of the underground life of Mexico City and its society. Need to amplify your brand? He knows where to do it, who to contact, and how to do it.

Insider Alert: don’t be intimidated by his unwavering expression; it’s all the secrets and experiences he keeps to himself.