Our team

We’re always on the lookout for the best talent


Vivian Baron

Founder and Creative Chairwoman


Crushing entrepreneurship and mastering PR expertise make her worthy of a title… or do you know anyone else who started an agency at 25? The answer is no. Vivian is the Baroness of PR and the head of Band of Insiders. And no, she does not need to be revered… she needs challenges to continue to secure her title.

Hey, British monarchy! It looks like you may need someone with a title to handle that “family crisis”…

Angélica Cabrera “Gela”

COO - Chief Operating Officer


With the country’s leading media in her pocket, rubbing shoulders with important journalists and getting dozens of likes from the most famous influencers of the moment, Gela’s strategic mind is redefining the communication industry in Mexico and leading Band of Insiders by the hand.

It seems that the next goal of “the boss” will be to conquer the world.

Cynthia Monroy

CFO - Chief Financial Officer

Once upon a time in the lands of PR, Influencer Marketing and Creativity, a great warrior conquered numbers and finally sorted out each Insiders’ expenses. Her authority among the community creates a kind of halo around her that is nothing more than a reflection of the respect that everyone has for her.

Despite the times we live in, requesting invoices from Insiders with a look worthy of a medieval warrior is enough for “Lady von Numbers”.

Juan Carlos Basurto “Pollo”

CMO - Chief Marketing Officer


Charisma, glamor and followers are not enough to take over the world of Marketing. This is why, in addition to being the lord and master of the above, JC dominates the art of experience, strategy, creativity and seduction, which he has used to win over Band of Insider clients for over 20 years.

Well, well… it seems that we are in the presence of the “Brand Whisperer”. Don’t forget to follow him on social media.

Alberto Castro

Head of PR


In the world of PR, not everyone can belong, remain and be a benchmark for best practices. This is reserved for those who are intelligent, who have the air of a diva and, of course, a sophisticated touch of fashion splashed with an ironic sense of humor. This describes Alberto, who believes that strategy is a lifestyle that goes well with certain brands and media… the best. Watch out! Before you know, you’ll be wrapped up in his charms.

It seems that someone … is always ready to kill.

Daniela Roel

Head of New Business & Marketing


Dear diary: We met and hired the most popular girl. Roel moves among the trendiest people of any topic, brand, field or media that you may need. Oh, those who you shouldn’t even approach? Yes, she knows them too. No contact goes unsaved in her smartphone or planner.

The truth is, we’re not sure how much of a mean girl she must’ve been. But she was, is, and will continue to be a Queen Bee.

Fernando Mercado

Sr. Media Manager


More than 10 years of experience have made him a part of the success enjoyed by many of the brands we know today. Allow us to introduce the benchmark creator. Fer is familiar with every secret and main character of the underground life of Mexico City and its society. Need to amplify your brand? He knows where to do it, who to contact, and how to do it.

Insider Alert: don’t be intimidated by his unwavering expression; it’s all the secrets and experiences he keeps to himself.