OUR TEAM
The minds that support us.
We are the first independent agency with presence in 5 countries across America.
Meet the team of Insiders that make this possible.
Vivian Barón
Founder & CEO
An entrepreneur at heart, a visionary mind, and the founder of this great project. Viv created Band of Insiders in Mexico in 2012, and now we are across the entire continent! With over 20 years of making her mark in the world of communication, she has collaborated with high-profile international clients and has been recognized as one of the “30 Young Business Promises” in Mexico. She is passionate about philanthropy, especially for the empowerment of girls, women’s health, and the elderly. She is madly in love with Taxita, her Jack Russell, with whom she travels across the globe.
Angélica Cabrera
Sr. Partner & Managing Director LATAM
Gelo is a wise soul of both the online and offline worlds. With over 14 years of experience, she has been connecting with the most relevant media, journalists, and influencers in the scene, to amplify national and international brands. As the creator of the ‘Influencer Summit’ and a member of the ’65 Marketing Women’ in 2022, she’s our leader in continuing to grow in Latin America! She’s passionate about human development and conscious activities, like meditation, mountain climbing, or temazcal.
Erika Schroeder
COO
Cynthia hace magia con los números. Experta en estrategias financieras, administración de empresas y proyección, nos ayuda con el aspecto más retador y esencial: gestionar todo nuestro presupuesto. Crea políticas de mejora continua para mantenernos como una empresa transparente, organizada y confiable. Disfruta del teatro, las series de suspenso psicológico y el humor inteligente de Mafalda.
Let’s connect on LinkedIn
Cynthia Monroy
Chief Financial Officer
Cynthia works magic with numbers. An expert in financial strategies, business administration, and projection, she helps us with the most challenging and essential aspect: managing our entire budget. She creates policies for continuous improvement to keep us as a transparent, organized, and reliable company. She enjoys going to the theater, psychological thriller series, and the intelligent humor of Mafalda.
Fabiola Chinchilla
Chief Controller Officer
Fabi helps us maintain a spirit of order and progress through processes. With over 20 years of experience, she excels in human talent, change management, and continuous improvement. She mentors in the development of female leadership, supporting women to improve in their professional realm. A lover of hiking, boxing, and cinema.
Gustavo Medina
Chief Creative & Planning Officer
Gus combines the heart of a visual artist with a witty strategic planner mind. With vast experience in the advertising world, he has created success stories for global brands, which makes him our guide in innovation and differentiation. Additionally, he is a decent gardener, enjoys playing Zelda TOTK, and meditates every morning.
Esstefannie Estevez
VP Influencer Marketing
The master of influencer marketing! Esstef knows how to move the right pieces at the right time to turn good ideas into major trends in the digital world. Agile, creative, and versatile, she is a specialist in content, online strategy, blogging, and social media. A fervent admirer of Formula 1, baseball, and traveling to explore new cultures.
Fernando Mercado
Head of Corp Comms
Fer has been with us since the beginning of time. A great connoisseur of brand positioning, trend benchmarks, crisis management, and media relations. Today, he is our expert in brand amplification because he knows where, with whom, and how to achieve it. He loves skating and swimming.
Dione Rubio
Head of Production
Turning an incredible idea into reality? Look no further than Dione, our beloved producer, for whom no challenge is impossible. A theater actress and a perfectionist in the art of production, her blend of talents helps us transform our events into memorable experiences. Her greatest joy in life is pottery-making.
Pamela Cortés
New Business Manager MExico
Pam is a sales specialist, excelling in client prospecting, up-selling, and 360 sales strategies. Her results-oriented approach, negotiation skills, and extensive experience in influencer marketing with micro, macro-influencers, and thought leaders, make her an expert in assisting us with acquiring new clients and ensuring appropriate follow-up to strengthen our long-term relationships with them.
Ariadna Vargas
Talent & Culture Manager
Everyone who has worked with Ari recognizes the passion and skill she owns for building strong and lasting interpersonal relationships. With over 5 years of experience, we trust her to create a positive work environment where we value and nurture the potential of each individual. Ari loves her two dogs (Koda and Stitch) and enjoys going to concerts.
Jorgelina Peciña
Regional Managing Director South Cone
Jorgelina, from her Argentine lands, is our pillar in the Southern Cone. With over 20 years dedicated to strategic alliances, digital campaigns, and corporate communication, she has a great passion for journalism, social sciences, the communication industry, and public relations. She is a pioneer in the gaming & eSports world. Fun fact: She is a runner, and a lover of books and writing.
María Cortés
Managing Director Andean Region
María, proudly Colombian, is our representative in the Andean countries. With 11 years of experience in the PR, marketing, and lobbying universe, she is a specialist in connecting with the private sector, agencies, media, and influencers. She is a music lover, especially of underground electronic festivals, and is passionate about exercise. We trust her to continue growing!
Alejandra Colin
Regional Managing Director Central-America and Caribbean
Happily based in Panama, Ale leads our presence in Central America and the Caribbean. With over 16 years dedicated to communication, PR, and influencer marketing, she is now a specialist in storytelling, working with various industries, and guiding opinion leaders throughout Latin America. She also holds a diploma in sports journalism and loves soccer for all the emotions this sport evokes.
ALWAYS SEEKING THE BEST TALENT.
Write to us at talento@bandofinsiders.com
Reason to believe
Narrative
Amplification
We are a team of passionate storytellers who bring stories to life. Narratives that are amplified through our unique, exciting, compelling, and effective formula. We understand that within our stories lies the power to write and rewrite reality, and we do so with creativity, professionalism, ethics, passion, and happiness.
We strive to be a catalyst for each Insider to develop their greatest professional potential, so that we can transform together.
What we
Believe in
Transforming
Impressions
X Expressions